The Unbreakable Moment Series: Rob Dahm’s Life in the Fast Lane

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Speed and Precision

Before Rob Dahm learned to fix engines, he was a kid on his dad’s knee, watching the old man tinker with pistons and crankshafts. “My dad was my biggest influence,” he says with a smile. “Especially when it comes to building custom cars—and my dad was obsessed with watches.”

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If Rob’s father was hoping to raise an auto engineer, he succeeded beyond any dad’s dreams. In recent years, Rob has vaulted himself into the pantheon of American grease-monkeys, with his popular YouTube channel and his now-legendary performance engines. And the EDIFICE’s stunning mixture of engineering and elegance means Rob’s watch stays on his wrist, whether he’s under the hood, in the driver’s seat, or decked to the nines at a car show.

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Life in the Fast Lane

For Rob, speed and precision define life. His greatest passion lately has been to push the limits of what a turbo-charged rotary engine can do. He’s already broken the record for fastest rotary engine velocity on a half-mile dragstrip, pouring out a jaw-dropping 835-horsepower after his car reached 177 mph from a standing start—topping the previous rotary record by three miles per hour. But Rob wants more. When we caught up with him, it wasn’t long before he glanced at his trusty EDIFICE; he was heading out for another record-breaking day, hoping to push the rotary even harder, this time to an astonishing 1,000 horsepower.

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“I’m gonna end up beating the crap out of whatever watch I wear,” Rob laughs, examining the gleaming EDIFICE on his wrist—a watch that shows no signs of hardship. “No matter what I’m wearing— a clean button-up, a nice suit, doesn’t matter—I always find myself rolling up my sleeves and getting dirty, banging around under the hood. Durability and style are requirements for a guy like me. My hands are in that engine bay, next thing I’m standing on a stage talking to people, and I need my watch to look good.”

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“You Have to Be Intertwined With the Soul of That Vehicle”

Rob spends so much time elbow-deep in engines that he thinks of his cars as an extension of his body—and the EDIFICE is his ideal timepiece. The EDIFICE’s advanced engineering makes for distinctive face designs and hand movements—designed to capture the power and speed of motor sports—and the watch’s Bluetooth capability allows Rob to control the watch from his smartphone. Meanwhile, the solar-powered chronograph means he can always rely on the EDIFICE, even in harsh conditions—like later this year, when he and his team will take their car nearly three miles up into the clouds, for the annual Pikes Peak International Hill Climb.

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And then there’s the tachymeter: another EDIFICE feature perfectly suited to Rob’s life. The rotating scale allows him to easily compute speeds, whether he’s on a sweltering racetrack or the dust-ridden Bonneville Salt Flats. Finally, there’s the look of the EDIFICE: the perfect marriage of sleek design and reliable power. In short, the EDIFICE is the equivalent of a souped-up rotary engine for your wrist. Rob was born to wear this watch.



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